Vitality Protein Porridge
Agency - RMG
I was given the opportunity to create the logo, branding and packaging for Vitality Protein Porridge. The product is targeted at fitness enthusiasts and health conscious individuals who are looking for a breakfast cereal that will give them the added boost both at the gym and in everyday life. To make the product's branding stand out from it's competitors on the supermarket shelf, I used a combination of a vivid colour palette and striking monochrome imagery. The logo is inspired by the less and greater than symbols. I wanted the logo to represent the benefits of the porridge being high in protein, energy and fibre and also being Gluten and sugar free and heart healthy.